After years of designing women’s capsule collections for contemporary french label A.P.C., designer Vanessa Seward launched her very own line earlier this year with the backing of the former’s dedicated founder Jean Touitou. Following this successful event, seward recently opened a proper boutique, and nowhere else but right next door to the A.P.C. shop on Rue d’Alger in Paris. Unsurprisingly, the interior setting also bears the signature of french architect Laurent Deroo, but contrary to his designs for the aformentioned affiliated label, it pairs his signature understated aesthetic with a considered dose of shimmer and shine.
Although compact in size, the store features a rich but cleverly balanced palette, pairing Sequoia Brown marble with untreated timber and lacquered panels in a deep prussian blue shade that also graces the boutique’s smart façade. Copper accents heighten the sense of luxury, and are complemented by light fixtures crafted in a similar material. Fixtures consist of a tiered circular display, placed at the very center of the store, and a sales counter, both clad in marble. The new Vanessa Seward store carries the brand’s full range of women’s apparel, shoes, bags and accessories.
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