![](https://retaildesignblog.net/wp-content/uploads/2012/11/14-oz-store-Berlin-300x300.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2015/09/Montechez-Wine-Packaging-by-Caliptra.jpg)
Literally, “Montechez” means “Mountain and Moon”.
It’s the place where the romance between these elements was born. When Caliptra designed this packaging, the goal was to represent the light & the bright moon in the dark immensity of the night. To do so, they used a metallic label working with reliefs of the moon. “There is a moment when the mountain and the moon join in a magical communion. It is the instant when the warm days give way to cool nights to afford strains which express all their potential and give the grapes a sublime character.”
Design: Caliptra
![](https://retaildesignblog.net/wp-content/uploads/2015/09/Montechez-Wine-Packaging-by-Caliptra-03.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2015/09/Montechez-Wine-Packaging-by-Caliptra-02.jpg)
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