One of the largest fashion retailers in Thailand, Jaspal Group, provided Whitespace with a simple brief; ‘invent a comprehensive brand-story for our new fashion eyewear business’. Theirs is the sort of brief that allows our diverse team of creative brand strategists, and retail specialist designers to create powerful, holistic solutions that enable our clients’ businesses to thrive.

The V Eyewear identity and marcom system is intended to be as bold and confident as the world’s best known fashion brands; “V” is an instant classic.

Photography by Ketsiree Wongwan