The Wanda Group approached us to design and manufacture their stand at MIPIM 2016. To answer the challenge of standing out in a visually competitive area we communicated the design of the stand as a piece of small scale architecture rather than a conventional stand.
A stand that was inviting along with being aesthetically imposing led us to fluid and organic forms, with Zaha Hadid as a particular reference point. Formed MDF with framework wrapped around the existing columns, resulted in a form and environment that matched our clients expectations.
Designed by SFD