Although already firmly anchored in Harajuku’s fast-evolving retail landscape with a sizeable flagship a few blocks away, Nike has made a new and major retail statement with the opening of Nike+ Run Club Omotesando. As it’s name already implies, it’s first and foremost a meeting place for Tokyo’s running demographic, but one with perks and facilities for members and those aspiring to join the family. The venue measures 178 sqm. [1,916 sq.ft.] set over two floors, and is situated on cat street, a busy pedestrian thoroughfare lined with some of the shopping district’s most coveted boutiques.
As said, Nike+ Run Club Omotesando provides a variety of running services, packaged in a streamlined, slightly futuristic retail setting. On offer is a so-called run concierge who can provide personal running advice, a diagnosis or private running classes, a stylist who’s readily available to make you look good even when you’re breaking sweat, and bra fitting for the ladies. Also on the premises is a tee design studio where to customize t-shirts, and last but not least a NIKEiD studio brimming with the latest nike footwear. Needless to say, the shoes can be customized here as well. For a number of these services, online pre-registration is required.