A high level of flexibility and a visible sports heritage are the leading components of this retail design idea for PUMA’s black label stores. The result is a simple and functional store design with references to various every-day sport activities such as cycling.

The use of plywood and black steel as well as mirror glass support the functional and flexible approach, whilst a lounge area and playful details highlight the brand’s DNA.
Design: Plajer & Franz Studio

http://plajer-franz.de/en/projects/puma-black-label/