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Bunny Drop is a roasting coffee shop in Beijing. The 3-story building is about 300- pyung (around 10,675 square foot). The owner of this coffee shop wanted a brand identity that uses animal characters to evoke easy and friendly sentiments from the customers. So we used illustrations to create a brand image that people of all ages can like and enjoy. The logo created for Bunny Drop is a unique symbol that tells a story on its own by using illustrated rabbit and motif elements that seem to have dropped right out of a fantasy storybook. The overall brand identity of Bunny Drop, inspired by ‘Alice in Wonderland’, evokes fantasy-like sentiments from the audience.

This romantic and classic brand identity is designed to appeal to the customers with warm and friendly feelings and emotions. The romantic-style fonts and decorative frames make the café seem cheery and sophisticated. Also inspired by ‘Alice in Wonderland’, the characters used for trump cards (space, heart, diamond, and clover) in pastel colors were placed on the café’s menu, name cards, posters, sub mark design, package design, take-out cups, and bags to create witty details that match the brand image of the café.

Brand Identity Design by Liz Yoona Lee / YNL Design

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