Almost a decade after first opening up shop in St. Petersburg, luxury behemoth Louis Vuitton has relocated its boutique to new and bigger premises on Nevskiy Prospekt, the main thoroughfare in the city’s historic Tsentralniy district. Only a few blocks away from its previous location, the boutique’s current digs are far more prestigious, a fact that’s also reflected by its retail space of approx. 600 sqm. [6,458 sq.ft.] spread over two floors.
Although Louis Vuitton is a company known to have deep pockets, the relocation is a clear sign of its long-term to the Russian luxury market, despite stagnant sales in this particular retail segment in recent years. The interior features a string of separate rooms, each featuring a different intimate setting with displays, cabinets and a seating arrangement, and presenting a different segment of the extensive Louis Vuitton collection.
And to indicate its historic connection with the city, a trunk made by the French house for a cousin of czar Nicholas II will be permanently put on display. As for the merchandise, it’s for the first time that the luxury brand’s full range of men’s and women’s products will be available in the former imperial city.
Also on the premises of the new boutique is a special section that features Les Parfums de Louis Vuitton, its newest fragrance collection. And to celebrate the store opening, limited edition shoe models have been released exclusively at the new boutique.
Photography: Louis Vuitton
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