Rivoli Perfumerie by FAL Design Estratégico, São José dos Campos – Brazil

October 17th, 2016 by retail design blog

Rivoli and Apogee are two perfumeries with high recognition and loyal customers. Both belong to the same retail group, which came to us in order to unite them in one spot to strengthen their business. Our party was “name” the store as Rivoli because this brand has the widest range of products. Inside, in a reserved area, we created a store-in-store for Apogee, which includes differentiated products with higher added value.

Rivoli’s area is marked by mirrored materials in silver, black and white colors, which gives flexibility to planogram changes and harmonization of various packaging. On the other hand, Apogee’s area brings copper tones and pink to refer the brand. As a priority, the concept maintained the glamorous aura and sophistication that have always been its main attributes. The greeter is the store’s hot point, giving who enters the desired impact. The experience is completed by a mini-spa on the mezzanine floor which continues the custom and special care.

Designed by FAL Design Estratégico
Photography by Durvile Cavalcanti

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