Stellar by Bruce Mau Design

May 26th, 2017 by retail design blog

Stellar is a high-performance makeup brand that features addictive colors and sensual textures. It delivers across all skin colors, with a particular focus on medium tones. The line features a full range of products that includes foundations, concealers, loose powders, blushes, lipsticks, and mascaras.

Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations. The word mark includes a dot that echoes both the North Star and a beauty mark. The colors used reflect the inclusive nature of the brand. Black and white represent night and day while a secondary opalescent palette vibrates across the full spectrum of light. Guidelines ensure product photography and model photo shoots reverberate the effortless, confident, and bold brand ethos of Stellar.

Working with the client, BMD developed all brand touchpoints—positioning and story, name, visual identity, website, packaging, campaign photography, and collateral—from the onset all the way to a successful launch across North American Sephora stores.

Creative Agency: Bruce Mau Design
Creative Director: Luis Coderque
Model Photography: D.Picard
Product Photography: Adrian Armstrong



































http://www.packagingoftheworld.com/2017/05/stellar.html

KeepCup branding by SouthSouthwest & KeepCup
The current packaging is made of 100% recycled card and printed with vegetab...
North Kaffe branding by Craig Pinto
With the development of the visuals, I tried to keep everything “Danish”. Th...
Riesling Limited Edition Wine packaging concept by Tijana Golubovic
Riesling Limited Edition Wine packaging concept by Tijana Golubovic
Kiehl's branding and packaging by Andrea Ribera & Paloma Balardrón
We wanted to recover the aesthetics of the ancient apothecaries, creating a ...

Leave a Reply

Your email address will not be published. Required fields are marked *