Marriott International Business Image is Transforming
The business image of Marriott International has undergone significant transformation from the original colorful and luxurious style into the latest clean and elegant style. Without excessive decorations, the architectural structures have become even more prominent to the eyes. Since Shenzhen Marriot Hotel Nanshan has planned to create a business image that focuses on nature, fresh, modern, eco-friendliness, and technology, all materials applied in the hotels are of natural, ecological, handmade, and customized styles.
CCD First Creates an “Art Museum” Hotel
The artworks placed at different floors of the hotel are originally designed by CCD. Together with experienced artists and fine craftsmen, CCD has made a dazzling array of beautiful artworks, creating an elegant and scholastic atmosphere nearly everywhere in the hotel.
Appraisal from All Sectors of the Community
Since the opening of Shenzhen Marriot Hotel to the public, all sectors of the community have been attracted to visit and experience the hotel by themselves, among who there are many important clients, such as China Resources, Ping An Insurance, China Merchant Group and Huawei Technologies. Most visitors commented the hotel as being “elegant”.
Shenzhen Marriot Hotel Nanshan is located at Nanshan District of Shenzhen City, where Nanshan Mountain is widely famous for. Leaning against the mountain and facing the sea, the entire Nanshan District is historically known as a land filled with abundant plain and ocean resources. With both hands, local aborigines weave not only their fishing nets, fishing gears, clothes, hats, and shoes, but also their happy lives. Lychee flowers and lychee fruits that grow all over the mountain are indeed a real blessing from heaven – suitable for our guests to experience “spring outings”, “summer resort”, “autumn hiking”, and “winter greenery” throughout the year.
Fishing villages, aboriginal weaving crafts, fishing nets, fishing gears, rolling hills and beautiful lychee flowers have all become the inspiration source of hotel designs.In particular, patterns and designs on the carpets, aesthetic linen clothes, folding screens, and fireplaces of the hotel have all embodied the image of “crisscross weaving crafts”, “nets”, “mountains”, and “lychee flowers”.
In terms of raw materials used, “stone material”, “wooden material”, “leather material” and “linen material” that exhibit natural textures and light tones are vastly applied in the hotel designs. Between prosperity and serenity, a sense of friendliness and peacefulness can be found. Several detail processes and atmospheric illuminations that bring out overall quality are applied to create an elegant and cozy spatial atmosphere, granting guests with a sense of introverted elegance rather than superficial luxury.
By utilizing an approach that was originally intended for designing resort hotel, the design team has transformed the stereotypical business hotel into a “recreational business hotel”. As to guest room design, the design team was committed to create a spatial experience of a “private study room” in which guests can rest their minds and read to their hearts’ fullest contents. With coziness and relaxation of a home and strictness and cautiousness of an office interacting at the same time, an elegant, clean, and soft lifestyle is created, allowing clients to relax from an exhausting day of business trip and pick up their business inspiration ever once again.
Design: CCD – Cheng Chung Design
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