Pubulla (Chinese:怕不辣, pabula), literally, means fear of not being spicy. As you may have known from its name, Pubulla is a Sichuan restaurant, serving authentic spicy dishes. Generally, Sichuan cuisine is well-known for its hot and numb taste; however, Pubulla is dedicated to carrying forward 7 original flavors through its food course. To manifest that philosophy, our designer deliberately used simple combinations of design elements in terms of color of materials, to create a modern and essence-focused dining environment.

Concept: Originality of mass&material
Stone, Metal, Earth and other likewise natural materials are used mainly to build a modern and neat dining environment.

The luxurious façade of neat signboard with gold-colored plaid patterns would draw people’s curiosity, and would reveal its presence from a distance. The kitchen, located right in front of the entrance, plays a pivotal role of space, fitting naturally with its surrounding hall.

The beauty of marble used in the Kitchen was fully exposed to highlight the texture of marble and the harmony of its color with black&white, the indirect lighting at the bottom was applied, which show how much effort danaham designers have used to strengthen Pabulla’s brand identity.

In order to make the attributes of stone, earth and metal standing out, danaham designer have chosen simple B&W as its main color. The application of plaid texture in the room as in the facade created consistency in design. Using scaled chopsticks in design to implicate the identity of Pabulla as a Chinese restaurant that has a witty side.

Design: design danaham
Photography: Seong-gu, Kim