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In the Scandinavian capitals Copenhagen, Stockholm, and lately also in Oslo, luxury retail is on a roll. The first two cities have traditionally had a well-developed infrastructure for the top segment in shopping, while the Norwegian capital has seen a meteoric rise in only the past few years. As arguably the most cosmopolitan city in the region, Copenhagen leads with the highest number of luxury stores, and as of late, its historic downtown area is now home to Hermès’ largest flagship in all of Scandinavia. The french luxury house has been present in the city with a standalone store since 1994, and is now raising its profile by relocating to a storied landmark building.

The neoclassical structure was built in the late 18th century, and is marked by a spire at the corner bay. The Hermès boutique occupies the 347 sqm. [3,735 sq.ft.] ground floor space, and features an interior design by Denis Montel of architecture practice RDAI in Paris, a longtime collaborator of the company. Upon entering the store, shoppers come across the brand’s mosaic ex-libris, followed by a lofty, open-plan retail space that’s defined by natural blond wood, pristine white walls and back walls in a contrasting prussian blue shade. The main retail space is furnished with custom-made pieces in cherry wood, while floor-to-ceiling wooden frames, decorated with Hermès’ renowned silks, serve as partitions and add a sense of intimacy to the setting.

It’s here where men’s and women’s bags, luggage pieces, and also its equestrian gear are presented. Situated in the right corner of the store, featuring walls and built-in shelving fully clad in cherry wood, and robust sofas in leather, the men’s section presents its variety of trophies, including apparel pieces, shoes, silk neckties, and even the luxury brand’s new skateboard collection.

The range of watches and jewellery sit adjacently, encased by walls blanketed in a rich blue fabric. Directly opposite womenswear, the Hermès home product range is showcased, and this space also doubles as an event space.

Design: RDAI
Photography: Seth Nicolas

https://superfuture.com/supernews/copenhagen-herm-s-store-opening

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