Mynt were appointed by global sports brand, Nike, to create a retail campaign for the UK’s favourite tennis tournament, Wimbledon. The concept references materials and finishes synonymous to the competition.
Trophy-inspired gold floor vinyls announce the arrival of the Wimbledon range, tennis net-like mesh backdrops clad mannequin and table displays, and impeccable green turf runs along the edge of merchandising frameworks, all of which creates an authentic Wimbledon retail experience.
Mynt have launched the new retail concept across various London stores with the flagship at Nike Town. Smaller take-downs of the concept feature across more of Nike’s London estate including King’s Road & Wigmore.