Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Try all the RDB function for free during 30 days

Register

Subscribe for 10 EUR/month

Subscribe now

Subscribe special price for 100 EUR/year

Subscribe now
Close
Select categories
Select cities
Close
Select categories
Select job type
Select cities
Select experience levels

BACKGROUND
Arobase Creative were asked to create a label design for a special new craft ale, brewed by Mad Dog Brew Co. in collaboration with Bristol Museums to mark the 200th anniversary of the institution of civil engineers. The new pale ale titled ‘IKB IPA’ is an homage to the work of Isambard Kingdom Brunel, who left his mark on the city of Bristol during the industrial revolution with internationally recognised landmarks such as the Clifton Suspension Bridge, SS Great Britain and Great Western Railway.

OUTCOME
We illustrated the iconic landmarks in a simplified geometric line style to reflect the precision and quality of the engineering and create a blueprint aesthetic. To create a bold front of pack we used period typography, loosely inspired by victorian era packaging, and contrasted this with a vibrant sans-serif annotation. The design of the label was adapted for pump clips, coasters and pint glasses.

Designed by Arobase Creative













https://www.packagingoftheworld.com/2018/06/ikb-ipa.html

Add to collectionAdd to collection