In the local coffee shops you can buy a good craft coffee. But almost all of the manufacturers do not pay attention to the packaging. Their products look the same and have minimalistic boring design. They lose among competitors and don’t have their own identity. Even if you are a sloth – this coffee will cheer you up so much that you can give a head start to the mountain goats… Maybe even unexpectedly for yourself. We have chosen such style of design to make you look at our package and its carefully crafted illustration while you are waiting for yours Flat white in the queue. Within the first 8 months after the launch, the everness grew by 34% and continues to grow. It allowed us to win 12% of sales from already well-known brands among the lovers of craft coffee.

Designed by R Agency
Art Director: Illia Anufrienko
Copywriter: Kateryna Anufrienko
Group Head: Dima Liutyi