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Its legacy is nothing short but iconic, and therefore maintaining it not only requires an effort, but also a coherent vision. We’re talking Selfridges, the high-end London department store that continues to be a benchmark in global retail since its foundation in 1909. It’s latest endeavour to do so, is the completion of the planet’s largest accessories hall with the launch of a brand new eyewear section. Designed by local architecture practice Alex Cochrane Architects, the newest area measures 4,000 sq.ft. (372 sqm.) and features rows of displays laden set across a lofty hall. Walls, pillars and shelving are clad in similar terrazzo, and is offset by white marble flooring. Detailing in walnut wood, rosewood veneer, glass, brass and felt adds a sophisitcated touch to the setting. Lighting comprises of ceiling spotlights, alternated by rows of pendant lamps that balance out the linear character of the setting.

The area comes with full optometrist services, in addition to pre-screening and treatment rooms. Leave it to Selfridges to fill the space with merchandise as over 2,200 different eyewear styles are presented, and just under two-thirds of which are sunglasses of both top brands and lesser-known niche labels. Mind you, there’s also a new dedicated Chanel section stocking a special selection of eyewear, and a curated collection of the finest frames and sunglasses available anywhere on the planet. And still, that’s not all. The renewal has also spawned Progressive Edit, a new dedicated space showcasing the most original accessories labels, including accesories, small leather goods, bags, and an exclusive destion dedicated to Dover Street Market jewellery.

Designed by Alex Cochrane Architects
Images © Selfridges

https://superfuture.com/2018/08/new-shops/london-selfridges-store-renewal/

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