The Obsentum brand, as a niche fragrances retailer, proposes, through its shop in Baneasa Shopping City, a unique shopping experience. These scents, through their ingredients and by the means of their olfactive structure, end up being products with a very strong personality. In order to understand them, the shopper needs a space where he is totally engaged in this olfactory realm. The observable environment is enhanced by the presence of an assisted shopping service, so the sensory experience can be enhanced by the story behind the products and their maker.