PARAPHARMACIE DE MESSINES – DESIGNED BY AMlab
AIM
The atmosphere of the Parapharmacie de Messines surprises customers in unprecedented paths of purchase and advice that give them the power of choice. We have enhanced the uniqueness of this project by creating specific areas – such as the atelier du bien-être and the nutritional bar – that transform the customer into a co-creator of the product by immersing it in a personalized, deeply emotional shopping experience It is surprising.

A place out of the ordinary monotony, designed to amaze the consumer in all stages of the journey to purchase: the atmosphere attracts, welcomes and stimulates the purchase while listening and advice from the team build a relationship of trust.