The task was clear: to completely reinterpret the term guesthouse. Everything commonly associated with this term has been challenged to meet modern needs. The result is THE DOT, a modern design-guesthouse in the heart of Munich. In addition to an entirely new 24/7 booking concept, rooms at THE DOT are optimized to comfortability in the heart of Munich.

A fresh and cheerful design with strong color accents was chosen to distinguish THE DOT from other guesthouses. As the creators of THE DOT, we also created a corporate identity and the visual elements of the online presentation. All the descriptions, the entire graphic and public advertising designs were developed by us to match the overall concept.