JAWA, a legendary motorcycle brand born in Prague in the 1920s is resurrected in a new avatar. The store is designed to evoke the warm ambience of a classic Book Café, express the inherited brand legacy & authenticity and seamlessly bridge the past with the present. It echoes the nostalgic zeitgeist of the 70’s which celebrated honesty of materials & craftsmanship through dark polished wood furniture, subtle inlays, raw textures and vintage oxblood upholstery – an ideal canvas for presenting contemporary classic motorcycles, amidst a visual narrative layer of legendary stories and monochrome lifestyle imagery. To the Jawa loyalist, it is a homecoming. To the modern rider, it is a newfound passion & pride, engineered for the new age.