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We are delighted to share with you the result of our active creation of a lifestyle athleisure experience for PROLINE customers.

The store concept was designed around a customer’s active athleisure lifestyle moments. The journey starts from the front window zone called ‘CHEER’ that depicts the joy of staying fit. The ‘EXERCISE’ and ‘PERFORM’ zones feature the athleisure and performance merchandise assortments. The ‘ADVICE’ points across the store feature the technical innovations in product design with phy-gital advisory information.

The store design, inspired from an ‘Urban sports café’ with the Visual Merchandising and communication helping add credibility to the story telling in the environment with installations of sports equipmen


  • Fixtures: Space Design
  • Signage & Graphics: RF Signage
  • Lighting: Gardler
  • Store Build Contractor: Source One
  • Store Photography: Santhosh
  • More Details:

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