With a goal of bringing their expertise and passion for motorcycles to Brooklyn, Triumph turned to thread collective to renovate the interior of their 2,000 square-foot Williamsburg showroom. The resulting design embodies the industrial-modern aesthetic of the neighborhood, while paying tribute to the history of Triumph. A 20-foot glass garage door serves as the entrance. Inside, a central vertical lift serves as the focal-point of the open-concept shop, allowing bikes to be easily relocated from the repair shop to the showroom. Black steel paneled walls lead to a repurposed shipping container wrapped in steel which serves as a private office space for employees.
Designed by thread collective
Photography by Nadia Tarr