Get an unrestricted access to all the blog and those extraodinary functions that can help your business grow in a continuously changing industry.

Register & subscribe to a premium membership! Register
Subscribe for 9.9 EUR/month Subscribe now
Subscribe special price for 99 EUR/year Subscribe now
Select categories
Select cities

By is an experimental space that is constantly shifting and evolving. Part retail, part art gallery. A contrast and fragmentation built out of materiality, shapes and reflections inspired by the brand’s quirky merchandising techniques, like displaying menswear one day and changing it out completely the next, to exhibit tpop art, such as character toy figurines. Chameleon-like angular display alcoves that seemingly disappears as it is camouflaged by reflections of its surroundings and an ever-changing installation of 600 recycled pallets anchor the space. Deconstructed fitting rooms that have light installations inside and mirrors on the outside to encourage the selfie generation for the perfect OOTD snaps while they are changing.

Designed by Edward Tan(lead), Raymond Tang, Ed Chan, Hoiyee Lim, Simon Liu

Add to collectionAdd to collection