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Designed by Briggs Hillier, the transformational ‘TwentyTwenty’ store concept was created for one of the UK’s leading branded footwear retailers, schuh, and recently launched in schuh Oxford Circus, London.

The architecturally striking store environment is defined by a series of illuminated arches that accommodate a bespoke and interchangeable merchandising system with moveable components to maximise store flexibility.

A large-scale digital screen acts as an anchor point to the rear and is supported by multiple, fully-flexible digital screens positioned within the perimeter walls, all used to capture shoppers attention by displaying trend-driven influencer content.

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