DIA – Dittel Architekten has developed, designed and implemented the first of 10 stores planned in Germany for Mußler Beauty by Notino. The concept aims to bring the online-offline brand symbiosis to life in this space whilst promoting and expanding customer loyalty. Mußler Beauty, Stuttgart’s traditional perfumery, and Notino, Europe’s leading online retailer for beauty care, merged to benefit from their expertise in stationary and online trade.
As online business grows, so does the need for service, advice and product experience. Mußler Beauty by Notino is a good example of new thinking within the business. DIA offers its own interpretation of the consumer of tomorrow in its store design, showing a future-oriented path of transformation.