It is inspired by the city of Salamanca, Spain, its scents and aromas, its textures, its history and culture, evoking the memory of its monuments, its university, and the Salamanca evenings.

We chose the concept of the Salamanca charro button. This traditional element is strongly reminiscent of the city, associated with handmade filigree and jewellery. Thanks to its geometric composition, it enables a graphic language which when developed can be used for a sensual and elegant packaging in two sizes, 50 and 100 millilitres.

We chose a luxurious serif for the typeface inspired by Art Deco interpretations of classic typographic styles. It uses ligatures and calligraphic alternates for a fluid, romantic, modern and elegant final design.