“Behind the Scenes” is an emotional exhibition for FINSA -a Spanish industrial firm specialized in wood processing consisting of an original robotic choreography where materials and technology were harmoniously combined to offer an authentic immersive experience. An artistic scene made of warehouse robots carrying exclusive boards and following the rhythm of Celtic music while a 3D mapping “Natural Tech” lighting display reflects the origins and evolution of this firm. From the tree to the stage, robots “dressed” in the brand’s main products parade alongside a space structured as an eight-grid board designed to
surround the public and offer a truly immersive experience through art, music and lights.
Original design and general implementation: CULDESAC
Location: Green Patio space, Madrid
Client: FINSA
Opening: March 2022
Creative Direction: Borja Berna & Lucía del Portillo
Technical Direction: Carlos de Inés
Photography: Giulia Cherosu, Daniel Dellepiane
3D Mapping: Vitamin Art
Robotics: And&Tonic – Robot Plus
Sound & lighting: AV EXPRESS
Music: Pam Pam Studio
Scenography: Gecom