Six years after Celine first opened up shop on Munich‘s swanky Maximilanstrasse, arguably the most prestigious shopping artery in all of Germany, the retail space has been fully renovated. Occupying no less than 300 sqm. (3,229 sq.ft.) set across three floors of a mid-19th century building by German architect Friedrich Bürklein, the retail space now features Celine‘s latest retail design codes as laid down by its elusive creative director Hedi Slimane. Italian Basaltina stone flooring with a sophisticated chevron pattern anchors the various the lavish, distinctly contemporary settings. The ground floor presents Celine‘s coveted collection of bags and leather goods, in addition to its jewellery Haute Parfumerie collection. Mind you, the latter collection sees an eye-catching, splendorous showcase flanked by antique gold mirrors and metal elements.
A spiral staircase, captured by Arabescato marble and lined with vertical mirror panels and neon lights further heightens the glamour at the renewed Celine store. Here, on the first floor, Celine‘s full range of women’s apparel and shoes can be found. Needless to say, comfy seating areas, furnished with both vintage and specially designed pieces are readily available for the brand’s power shopping fanbase. The basement section, dedicated to the men’s collections, eclectically pairs the building’s original red brick masonry and arched ceiling with the interior design’s polished surfaces and materials. The latter is captures by various glass and steel wall cases. The premises are also adorned by a curated range of pieces from the ever-evolving Celine Art Project, and includes paintings by André Butzer, Simone Fattal and Richard Tinkler, and artworks by Richard van Buren, Lucy Skaer and Artur Lescher.
Images © Celine