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Tom Wood has further expanded its retail presence. Following the inauguration of a standalone store opening in the heart of Oslo, an event we’ve covered in a previous post, the Norwegian jewellery brand opened the doors of a second retail space halfway across the planet in one of the most sophisticated shopping arenas known to mankind—Tokyo. Situated in the maze of alleyways of the upscale Aoyama shopping district, and near a cluster of boutiques of leading brands and retailers, including Super A Market, Comme des Garçons, Maison Kitsuné, ISSEY MIYAKE and Stella McCartney, the Tom Wood store measures no less than 320 sqm. (3,445 sq.ft.) spread across two floors of an early 1990s building. The interior design is a renewed collaboration with Specific Generic, a Swedish design agency. Both floors feature large, floor-to-ceiling windows which allow floods of natural light into the premises.

Lofty and uncluttered, the ground floor is merely furnished with an elongated black sales counter, offset by a contrasting backdrop of understated storage units – mind you, they all comprise of drawers – glass sliding doors, an imposing archive wall presenting a curated selection of store-exclusive jewellery pieces, and concrete flooring which ties in all sections. A meticulously created balance of planes, proportions and textures, which include aluminium, steel and sustainable Kvadrat Really, elevates the shopping experience. As if to further demonstrate Tom Wood‘s contemporary brand values and lifestyle vision, the upper floor is home to The Apartment, a private gallery and, indeed, an apartment which presents art and design pieces from both Norway and Japan, all curated by Tom Wood‘s creative director Mona Jensen, and allowing the brand to effortlessly connect with its clientele on a different level. Additionally, the space will host a variety of events.

Designed by Specific Generic
Images © Tom Wood
Photography: Keishin Horikoshi


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