We’ve said it before, it’s the reign of Pharell at Louis Vuitton right now, and needless to say, the entire planet has taken note. Mind you, his new tenure at the luxury behemoth has already resulted in no less than 50 pop-up installations worldwide which present his S/S 2024 Men’s Collection. Obviously, as one of the most fashion-forward cities, there’s one in Tokyo and it’s situated at the Louis Vuitton men’s boutique in Miyashita Park shopping centre. Of course, the store’s façade has been tweaked to signal the new pop-up store’s presence on the premises. The setting is marked by elements which reference the Pont Neuf, the very location in Paris where the collection was presented on the catwalk last year. Similar to all other pop-up stores, the setting also sees an infusion of a gold-coloured Damier pattern, also in three-dimensional form (open through Feb 4).
Images © Louis Vuitton
Photography: Tomoyuki Kusunose