H.Lorenzo‘s boutique in West Hollywood has been a fixture in the high-fashion retail landscape of Los Angeles for quite some time. As of late, the preferred address of the city’s most discerning shoppers, founded by entrepreneur Lorenzo Hadar, has revealed a brand new interior design, securing its place for the next decade with a sleek and understated setting created by Studio O, an Italian architecture practice based in Brescia. The H.Lorenzo store aims to be more than just a retail space, offering a platform where fashion, art, architecture and lifestyle seamlessly blend into a unique shopping experience. Needless to say, the setting is also adaptable to accommodate in-house events. Occupying no less than 9,000 sq.ft. (approx. 836 sqm.) on the premises of a low-rise structure built in the early 1950s, the store features understated, open settings captured by raw materials sourced from the Land of the Rising Sun, Hadar’s main source of inspiration, and a variety of Italian-made display tables, cabinets, shelving units, and last but not least, an intricately constructed metal wire display system which is either suspended from the ceiling or wedged in between the ceiling and the concrete flooring, doubling as ethereal partitions along the way. The renewed H.Lorenzo store carries men’s and women’s collections of a tightly curated range of high-end brands, including Comme des Garçons, Ann Demeulemeester, matières fécales, Jil Sander, Ludovic de Saint Sernin, Bode and Camiel Fortgens. © superfuture