Sidel Group is a leading provider of equipment and services for the packaging of liquids and foods. The Group presented itself at the world-leading Drinktec trade show as the union of two global companies for the first time: Sidel and Gebo Cermex. The task: to bring to life the synergy of the two brands and the new ‘Performance through Understanding’ brand promise across an area of 5,000 sqm, and also to present the best-in-class quality of services and intelligent solutions for Industry 4.0.

The idea: to not only limit the visitor journey to the timeframe of the show itself, but to design a comprehensive visitor experience for the B2B target group. Activating communications in the run-up provide the basis for the interactive experience at the show, which enables the visitor to get customised content and save it to the cloud. The concentric architecture makes orientation easy and translates the concept of ‘one group’ into actual space. The bold design language and confident large-format photography support the visual pace and bring the ‘Performance’ to life. Interactive installations, personalised stand tours and the focus on services underline the idea of ‘Understanding’.

Design: Hauser Lacour
Architecture: 4space GmbH
Booth Builder: Walbert-Schmitz
Photography by Olaf Becker