CIMB Niaga’s Digital Lounge @ Home is the Millennial banker’s dream. Working with greater group to unveil this interactive technology-enhanced concept in Jakarta’s bustling Kemang Road, CIMB’s ‘branch of the future’ is designed on the base of 5 zones: Attract, Empower, Recharge, Connect and Educate, appealing to the tech-savvy and experience-loving Millennials and young entrepreneurs who reside in this neighborhood. The stunning architectural shopfront and theatrical LED display of CIMB’s mascot welcome customers into the warm and cozy experiential space with its range of digital tools, various lounge areas, interactive kids corner and more. This true omni-channel experience challenges the traditional perspective of retail branch banking.