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![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Arrival-Activation-1-780x520.jpg)
In collaboration with design agency Argent, Fagerhult Lighting delivered a bold lighting concept for the new Flannels store in Newcastle that enhanced the overall customer experience, provided more control of the lighting environment and highlighted the store’s luxury merchandise on display.
The intricate lighting design uses of a high colour rendering, contrast-rich approach to highlight the luxury items on display and features as a colour changing, fully controllable RGBW walkway that acts as the focal point in the store.
To enhance the customer experience, fitting rooms have been fitted with adjustable lighting scenes (Studio, Stage, Contour, Natural) to suit the types of clothes that are being tried on.
Designed by
Argent Design and EB Design International
![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Unnamed-4_SM-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Mens-RTW-1-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Mens-Luxury-RTW-1_SM-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Cash-Desk-1_SM-780x520.jpg)
![](https://retaildesignblog.net/wp-content/uploads/2019/10/Flannels-Newcastle-Arrival-Activation-5-780x520.jpg)
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