Studio Soüfflé was commissioned to realise a breathing window as part as Selfridges’ ‘No Noise’ campaign. A series of inflation and deflation fans were used to create a breathing motion in the walls which resembled a padded cell. Window shoppers were able to stop for a moment to take a nice relaxing deep breath along with the “breathing window”. Hail the inhalation installation!!

Photograpyh by Andrew Meredith