Although rooted in the classic, 3 Star Michelin Chef Bruno Menard has spent a lifetime traversing the globe and absorbing popular culture. The adventurous spirit of Bruno and his food, were our inspiration for ‘&MADE By Bruno Menard’ – a casual eatery that takes burgers beyond anywhere they’ve been before.

And the space reflects that, merging French Classic with Steam Punk, Contemporary, Urban and Digitalism to create a visual dialogue best described as Transformative Digi-Punk. Like Bruno himself, we’ve taken traditional French ideas and given them a bold new interpretation.

Classic French Panelling rebelliously jumps from wall to ceiling, where Victorian fabric creates a circuit board pattern. Ceramic – typically of 19th century French interiors – takes on a new form as pop-art-inspired ambient lighting that juxtaposes against classic mosaic tiles, with a twist of their own.

The Traditional French Mosaic Tiles become pixelated murals featuring quirky characters and phrases that bind the digital world with an age-old technique. And Classic black and white Metro Tiles go against traditional expectations and application norms by merging together like sound levels on an old-school stereo.

This spirit of Transformative Digi-Punk also flows through all the other collaterals we designed including the menus, logo and marketing collaterals, giving ‘&MADE By Bruno Menard’ a signature style as dynamic as its master chef’s personality.

Designed by The Stripe Collective

http://thestripecollective.com