McCalls Brand Identity & Packaging by Elephant In The Room, Winston-Salem – North Carolina

May 20th, 2015 by retail design blog

McCalls is a 90-year old boutique which has recently been re-tooled under new ownership and management. It is located in a historic shopping village in Winston-Salem, NC. We were tasked with developing a new identity for the brand which included creating a monogram that would sit at the center of all key brand elements. These include exterior and environmental signage, a writing system (letterhead, business cards, note cards) and full set of retail packaging.

Design: Elephant In The Room










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