FC Barcelona 2017/18 Jersey – Premium Edition packaging by Oxigen

July 10th, 2017 by retail design blog

Exclusive packaging design, targeted to the media and VIP’s pre-release of the new Barça 2017/18 Shirt. Under the concept of “The Shirt Never Sleeps”, it is played with black and a series of pieces are articulated and combined with different materials resulting in premium packaging.

Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonization. Combining black Skin Curious collection® paper, with a black glossy stamping, makes it unique to each piece by playing with black.

In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic die; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.

Creative Agency: Oxigen
Project Type: Commercial Work
Creative direction: Sònia Rodríguez Grau
Art direction: Carlos Pérez







http://www.packagingoftheworld.com/2017/07/fc-barcelona-201718-jersey-premium.html

Timberland Sustainable Shoebox by Katelyn Peissig
Sustainable shoebox design and graphics for Timberland® Earthkeepers™ by Kat...
Sheva packaging by Maya Goldberg
Inspired by the graphic language of the 50's when Israel was in it's diapers...
Grocery delivery service office by Ptizzaryba, Moscow - Russia
Modest materials — cardboard and pine plywood, hinting shipping crates and ...
Rebel Wings restaurant / bar by studio minio, Prague - Czech Republic
Neutral colours are used in the interior: black, grey and white combined wit...

One thought on “FC Barcelona 2017/18 Jersey – Premium Edition packaging by Oxigen

Leave a Reply

Your email address will not be published. Required fields are marked *