The Boudoir collection by Enamor is intricately designed and crafted for Indian women. The collection is from precious and luxurious silks, ornate brocades, intricate jacquards and exclusive laces that are done keeping the Indian motifs and design patterns play extensively on the product.
We, the design partner of Enamor wanted to create an exquisite window and be truly authentic to the product, took the inspiration from the palatial palaces of Jodhpur. To bring in the flavour of the product and the Boudoir campaign breaking at the touch points of the store, the entire façade was made to look like a palace.
The experience of one entering into the palace and experiencing the selling process of the product for each customer was to be brought alive. The mannequin dressed in the collection was to be highlighted and therefore they were made to look like as if the mannequin resembled the queens of Jodhpur standing behind the window of the palaces. The main door of the store was to look like the entrance of a palace. Truly experiencing a product that was designed the Indian way and the window display that evoked the experience of Indian architecture.
Designed by Studio.J
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