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Curtain up: DFROST impressively brings to life the costume sketch of the Paramour’s dress from 2013 of Hugo von Hofmannsthal’s morality play Jedermann within Cadenzza’s window display for a period of two weeks at the traditional Salzburg Festival. The Stuttgart agency for retail identity, DFROST, is responsible for this spectacular showcase, the intention being to tease out the relationship between fantastic haute couture clothing and Swarovski’s highly desirable gems, and to do justice to the motto of Festival founder, Max Reinhardt: “All the city’s a stage.”

Design, Development, Production: DFROST Retail Identity
Photography: Christof Lackner

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