Yalla Yalla! – studio for change designs showroom for a new textile start-up centre in a listed baroque building. The recently opened “Textilerei” designed by Yalla Yalla! – studio for change provides a showroom and a retail space for young start-ups located in the the start-up centre on the upper floors.
With the application of only a few materials and the reduced use of colours, the concept creates a minimalistic design with the character of a pop-up-shop. By its simplicity and restraint the work with large format flat elements emphasizes the clothes and exhibited items.
Central element of the design is the horizontal strip made out of light maritime pine. It runs through the shop like a band and serves as an exhibition wall. With the use of removable wooden pins and hooks its flexible hanging system makes it possible to hang items with most diverse sizes and dimensions. Consequently every designer can customize the wall according to their needs. The dark colour of the wall emphasizes die colourfulness and the grain of the maritime pine and puts the focus on the exhibited items.
Sales and exhibition area is located in the front part of the space. In the back section of the room is a changing room and a small coffee corner. With the flexible hanging system, the aim has been to give the opportunity to the start-ups to present their items in the best possible way. Thereby the overall impression combines the high quality of the textiles with the zeitgeist of the temporary and the changeability.
Photography by Yannick Wegner