Urban Bistro is a contemporary restaurant with a goal in bringing a new urban food experience to Jeddah. It is centered around quick, fresh and simple ready-made meals. The open, loft-like space establishes itself as an opportunity to bring communities and like-minded people together with a modern culinary experience. We were approached to develop the complete restaurant experience – involving brand and identity, interior design, furniture and space planning of the restaurant.

The interiors feature a curated selection of lighting, decor and custom designed furnishings. While emphasis was placed on establishing a contemporary, urban chic ambiance – by contrasting tactile textures such as aged wood, concrete and steel rods with elegant high-end materials such as white marble and classic ceramic tiles. The brand identity responds to the qualities of the restaurant space, while taking on a minimal typographic approach that enabled flexible adaptation across the large range of collaterals – from packaging to signage to print collaterals.

The Assignment
Urban Bistro is a contemporary restaurant with a goal in bringing a new urban food experience to Jeddah. It is centered around quick, fresh and simple ready-made meals. The open, loft-like space establishes itself as an opportunity to bring communities and like-minded people together with a modern culinary experience.

The Solution
We were approached to develop the complete restaurant experience involving brand and identity, interior design, furniture and space planning of the restaurant. The interiors feature a curated selection of lighting, decor and custom designed furnishings. While emphasis was placed on establishing a contemporary, urban chic ambiance – by contrasting tactile textures such as aged wood, concrete and steel rods with elegant high-end materials such as white marble and classic ceramic tiles.

The brand identity responds to the qualities of the restaurant space, while taking on a minimal typographic approach that enabled flexible adaptation across the large range of collaterals – from packaging
to signage to print collaterals.

Design: Slash | Brand Tailors / Creative Director: Nuno Abreu / Project Manager: Jorge Abreu / Communication Strategy: Nuno Paiva / Graphic Design: Jiani Lu / Interior Design: Marta Abreu / Sana Maarrawi / 3D Visualization: Abdulaziz Alhassan