Hokkaido Ramen Santouka restaurant by ZYCC, Okinawa – Japan

October 28th, 2016 by retail design blog

HOKKAIDO RAMEN SANTOUKA opened a store for the first time at a store in Okinawa. In this place, as for the target, Maine targets people living not a tourist locally not a sightseeing spot. In addition, I target the foreigner living in Okinawa because the recognition from a foreigner is high that the HOKKAIDO RAMEN SANTOUKA presents many stores in the United States and an Asian area and boasts of great popularity.

I establish the small rise seat in the layout to a location and install the big table to be alone, and to be able to come willingly. I express Daisetsuzan mountain range as a design source in the shops for the presence of “the Daisetsuzan mountain range” in Asahikawa, Hokkaido born of the HOKKAIDO RAMEN SANTOUKA to individualize presence in Okinawa in Asahikawa-shi, Hokkaido on HOKKAIDO RAMEN SANTOUKA Tuesday with the head office.

I intended to be easy to be familiar with a foreigner concerning the foreigner that a main target lived in Okinawa with families of the country, and to be familiar with the industrial element and Japanese who were rare for a person of Okinawa, and to design a black-and-white drawing of Daisetsuzan which was rare for a foreigner, and to individualize the symbolic presence of “the HOKKAIDO RAMEN SANTOUKA” and designed it.

Designed by Shoichiro Muroya / zycc corporation
Lighting design by Hanako Asakura / Forum,Inc.





















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