Su Shi wrote in this poem that, “May we all be blessed with longevity. Though far apart, we are still able to share the beauty of the moon together.” Here, Chan Juan means the moon. Kong Shangren wrote that, “The ladies’ houses were built alongside the Qin Huai River, and every shadow in the water reflects their graceful postures.” Here, Chan Juan refers to graceful lady.
Meng Jiao wrote that, “Beautiful flowers are floating on the water, and elegant bamboos are covered by morning smoke.” Here, Chan Juan indicates beautiful. This project interpreted Chan Juan’s meaning of graceful and beautiful moon, presented the connotative and soft beauty on the basis of classical aesthetics, and created a jewelry retail store that conforms to modern women’s intellectuality and elegance.
The store has three functional areas, namely, sales area, boutique area and reception area. A curve which represents woman’s graceful posture is running through the image design, counters and ceilings, just like an opening book that is full of wisdom and charm, forming a unique brand identity.
Each crystal ball looks like the bright moon under the contrast of orange color, and they correspond to the auspicious clouds which were made of screws, creating a special space atmosphere and memory, and an expectation to share the beauty of the moon together with Mr. Right.
Design: Shangyuan Art Design