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Thoroughly dusted off, Loewe is once again going places under the talented guidance of its new creative director Jonathan Anderson. As the endeavours of the Spanish brand are paying off, its retail activities are stepped up, seeking the limelight in prestigious locations across the planet. In the latter category falls Isetan Shinjuku, arguably Japan’s leading department store, and a true treasure trove of high-end menswear. Not surprisingly, Loewe has becomne the next brand to land on venue’s coveted premises with a pop-up store. The space is situated on the third floor and features a setting that was specially designed by Anderson in collab with renowned french creative agency m/m (paris).


The pop-up store is funished with sleek tiered displays, clothing racks and furnishing is a pristine white hue, paired with neatly arranged potted plants that add a colourful touch. It’s stocked with key pieces from loewe’s a/w 2017 men’s collection, and which is inspired by the industrial punk theme. Additionally, items are available from the brand’s street journal collection, a garment and accessories range insoired by old news paper style typography [open through aug 28]. Location: Isetan Shinjuku, 3-14-1 Shinjuku, men’s hall, ground floor.


https://superfuture.com/supernews/tokyo-loewe-pop-up-store

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