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Founded in 1958, Orit is one of the leaders in the purchasing,
sale and exchange of jewelry and luxury watches in Brazil
One of the goals of this project was to create a new brand identity.
Inspired by the strength and beauty of crystals, the project was conceived as a fractal, where the space geometrically cut and shaped by light is not only the result but also its origin.

Project : Alan Chu e Cristiano Kato

Team: Brunno Tolisani

Gerenciamento: Nicole Sztokfisz

Lighting Design: Studio 220v – Arq. Renata Fongaro

Visual Merchandising: Marcia Prado

Engineering : K2P Projetos

Construction:   Hauz Engenharia

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