Solara is a Mediterranean chips brand, fried in real olive oil right in the heart of Spain. Created for American gourmet shops and e-commerce, its storytelling is based on one simple idea: making you feel like you are right in the Mediterranean, eating chips under the sun.

It’s a brand focused on quality ingredients, warm storytelling and everyday pleasure.

The concept captures the feeling of a Mediterranean summer: sun-soaked afternoons, shared food and simple moments of pleasure.

The main inspiration comes from the perfectly aligned umbrellas found on Mediterranean beaches, seen from above. Warm, sun-faded colours, hand-drawn imperfect illustrations, natural textures and organic shapes.

The logo is inspired by vintage letterforms and old Mediterranean posters. Its subtle hand-drawn feel reinforces the human, crafted character of the brand.

Small hidden discoveries appear throughout the illustrations: one umbrella features olive motifs, while towels hide chips and drinks underneath. These elements reward closer looking and invite people to explore the illustrations.

Collectible stickers inside the packaging add a fun unboxing ritual.

Brand activations and gifting covered elements like branded beach towels and tote bags.

Sun. Salt. Repeat.