DesignLSM, have recently completed work on the launch of an exciting new dining concept – ‘Fancy Crab’ based in Marylebone, London. The restaurant offers a dedicated seafood menu specialising in the finest ingredient of Red King crab, which is freshly sourced from the Northern backwaters of the Atlantic Ocean.

Drawing inspiration from the provenance of the King Crab, we created a bold and playful design scheme with an understated nautical theme that immerses patrons into a truly unique dining experience. The interior features exposed brickwork, colour pops in the leather seating and an arresting wall graphic illustrating an evocative image of the ‘the star of the show’ the Red King Crab.

Our branding team created a visually arresting logo that alludes to the tussled, sea-torn Atlantic Ocean origins of the produce and the process involved in capturing the ‘monster of the deep’. The kitsch references continue with the ‘Insta-friendly’ graphic wall in the bathrooms – where our designers recreated and ‘twisted’ iconic book covers to feature the King himself!

Design: DesignLSM