Mobile phone operator Turkcell wanted a store design concept that could showcase a large range of products in an exciting way. Branding and customer experience agency I-AM was tasked with creating an experience-based store – structured as three main areas – where customers can easily interact with the products in a relaxed environment. In the ‘Dance’ experience zone customers can try IoT and music products in a sound-proof booth by connecting their mobiles to the speakers. In the ‘Move’ experience area customers experiment with sports-related products and interact with gadgets. in the ‘Discover’ zone – created specifically for the Akasya store – I-AM designed a concept inspired by Turkcell’s three brand colours.